www.kommando.co.uk Experiential and guerrilla marketing agency Kommando execute an experiential marketing campaign for IVECO. The IVECO 'Origin' customer after-sales programme is best-in-class, and Kommando was briefed to bring it to life with an innovative tour of the UK, raising awareness amongst truck drivers. Kommando's solution was a tour of the UK's major service stations over a period of 20 days devised to target truck drivers in their working environment. The creative solution was a high-impact IVECO truck and trailer that effectively formed a mobile 'lounge' for IVECO drivers. Results went beyond expectations with massive impact and brand awareness amongst commercial drivers. Over 80000 people stopped and saw the Origin convoy, and that doesn't include the people who saw us on the road. More importantly, we had an average of 350 commercial drivers visit the stand on a daily basis, delivering 4000 positive leads during the course of 4 weeks.
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